Our Clients

Shaghf Cafe

About The Client

Industry: Coffee Shop, Hospitality & Restaurants
Location: Mississauga, Ontario
Service(s) Provided: Social Media Marketing, Social Media Advertising, PPC Search Ads, Influencer Outreach, Google Business Optimization

Shaghf Cafe is an international specialty coffee brand born in Dubai, celebrated for its bold flavors and elevated café experience. Mississauga marks the brand’s first franchise in Canada, introducing Canadian coffee lovers to Shaghf’s signature blends, handcrafted drinks, and vibrant café culture. With a modern interior and authentic Middle Eastern flair, Shaghf Cafe Mississauga sets a new standard for premium espresso bars in the region.

The Challenge

Just two weeks before their grand opening, Shaghf Cafe Mississauga’s partnership with their marketing agency fell through. With limited time and a high-stakes launch approaching, they needed a reliable and agile team to step in and create a full launch marketing strategy—fast. Their goal was clear: make a strong first impression and drive real foot traffic from day one.

Our Approach

We immediately got to work by implementing a high-impact, multi-channel launch strategy:

  • Social Media Marketing: We crafted engaging video and photo content for Instagram, TikTok, and Facebook to build excitement and tell the brand’s story visually.
  • Paid Ad Campaigns: We launched targeted Meta and TikTok ads to amplify reach and drive pre-launch awareness.
  • Influencer Outreach: We secured over 15 local influencers who created buzz with visits and content leading up to the opening.
  • Google Ads: A combination of Performance Max and Search campaigns focused on location visits to drive local interest and map visibility.
  • Local SEO: We created and fully optimized their Google Business Profile to ensure maximum exposure in local search results and on Google Maps.

The Results

  • 3,000+ engaged followers gained across Instagram and TikTok within the launch window.
  • 15+ influencers partnered, generating real-time content and social proof before the official opening.
  • 250+ customers served daily during the soft launch, with
  • Over 550 customers served on Grand Opening day alone.

From little digital presence to a packed house on opening day, Shaghf Cafe Mississauga’s launch was nothing short of a success—and we were proud to be part of it.

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